We can’t take you through the process for every email client, but similar options are available on mobile. Under Viewing, uncheck the box labeled Load remote content in messages-this stops images and any other content hosted outside the email itself from loading automatically. Unfortunately, you can’t block automatic image downloads on Outlook on the web.įor Apple Mail on macOS, head to Mail, then Preferences.
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Click Trust Center Settings, then tick the two Don’t download pictures options under Automatic Download. If you’re using the desktop Outlook program on Windows, on the other hand, you need to select File, Options, and then the Trust Center tab. Next, open the General tab and choose Ask before displaying external images. For Gmail on the web, for example, click the cog icon in the top right, then Settings. How this process works and where you’ll find the option depends on the email program you use, but you should be able to figure it out pretty easily. The tradeoff is that no images will ever automatically display when you open emails-you’ll need an extra tap or click to load them each time. If the pixels or tiny images meant to log your activity can’t load, they can’t do their job. The easiest way to block email tracking across the board is to stop your email client from loading images by default.
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How to block email tracking See that little check next to “Load remote content in messages?” Get rid of it. Now that you understand how email tracking works and what it entails, you can decide if you want to try to stop it or not. Or, you might get cut from a mailing list you actually want to stay on.
If it looks like you never open your messages, you might get more of them, not less. Plenty of companies use it to decide how often to get in touch with potential customers. It’s a fairly rudimentary system with basic informational uses. However, pixel tracking isn’t complex enough to read the contents of your inbox, analyze your computer files, or anything like that. It can also show senders what device you used to open the message and what links you may have clicked. The interactive element can also report a location back to the sender-the same location your computer provides whenever it connects to the web. Marketers know they’ve targeted a working inbox, co-workers know you’ve seen their message, and campaigners know how many people they’ve reached, for example. This is known as pixel tracking, and it works the same way as read receipts in instant message conversations. When your email client loads that element-often just a single-pixel image that you won’t even see-it notifies the sender, and they assume the message has been opened.
Campaign Creators via UnsplashĮmail tracking is typically triggered by some kind of interactive element in a message. How email trackers work The person who uses this computer probably knows a lot about pixel tracking.
Sure, you can unsubscribe from newsletters and delete accounts with companies you feel are sending you too many digital missives, but if that’s not enough, you can pull the shutters down on data-gathering in your inbox, no matter what email account or client you use. Yeah, most of us know we’re being tracked online, but you might be surprised at the number of incoming emails that can tell when, where, and how often they’ve been opened.
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